In an era where information about seemingly anything is only a mouse click away, just possessing information alone is hardly the differentiator it used to be. What is more important today than ever before is the ability to synthesize the facts and give them context and perspective…What we want from people who stand before us and give a talk is to give us that which data and information alone cannot: meaning.
Stephen Few, Perceptual Edge
We all have brilliance within us – and how did this guy find his?
Provoking post from Dave Munger at Cognitive Daily regarding Michael Frese’s talk at APS.
The killer stat from his talk: 20 percent of variability in corporate profitability is determined by error management culture. If a company focuses on managing errors rather than simply avoiding them, it’s significantly more likely to be profitable than a company that focuses only on avoiding errors.
You Say You Can Multi-Task? Following up on Grey Matter’s recent Branes’ Teaser about multi-tasking, neuroscientist BrainRules author Dr. John Medina provides an entertaining visual description of the multi-tasking myth.
Thursday morning when I began seeing and hearing everywhere about the new study showing the link between smoking and circles of family and friends, I was interested, but not surprised. Marketers have been talking about the impact of “influencers” for years now. And many spend a great deal of time looking for the influencers in their market (in technology also known as “early adpoters”).
It will be interesting to see how the picture emerges as the research evolves. Recent consumer research (see Journal of Consumer Research) seems to show that marketers are better served looking for the “easily influenced” than the “influencers”. Will we learn which is the chicken and which the egg?
The Last Laugh. Thank you to Dan Ariely’s Predictably Irrational blog for this entertaining summary of the subprime meltdown, the general economics of the stock market, and the decidely not entertaining consequences on your retirement funds.